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Market Research Analysts & Marketing Specialists

The Trend is Your Friend

Market research analysts and marketing specialists fall right in between those with STEM mindsets and having a liberal arts approach, dealing with numbers and people.  With a focus on gathering data to understand industry trends, marketing specialists translate data-findings into a format designed to aid in the making of business decisions. From their office, marketing specialists use all sources of information including focus groups, opinion polls, surveys, and sales figures to aid in developing a plan with the marketing team.

Below are the top three areas hiring marketing analysts and specialists in the Gulf Coast region, keeping in mind that this vocation provides skills, easily transferable between industries.

  1. Management & Technical Consulting Services
  2. Architectural & Engineering Services
  3. Computer Systems Design & Related Services


The Gulf Coast Region is expected to have a 32 percent increase in Market Research Analysts by 2024 with an estimated 300+ job openings annually.

The Gulf Coast Region is expected to have a 32.1% increase in Market Research Analysts by 2024 with an estimated 300+ job openings annually.

Annual Job Openings Market Research Analysts


An interest in math and understanding consumer habits can provide you with a median salary of nearly $70,000 per year!

 Get into a fun career that has salaries pushing $70,000 per year


Is this career right for you?*

These skills, interests, and knowledge areas are recommended for a career as a market research analyst. The numbers below describe the relative important of each knowledge/skill area to the occupation.

                75%

Information Analysis

Arranging large amount of information into a cohesive pattern or order, and being able to find conclusions or answers to possible questions.

                75%

Communication Skills

Giving full attention to others and what they are saying while also conveying your own ideas clearly and concisely in writing and aloud.

                                 70%

Sales & Marketing

Being able to sell or promote a product or service, including knowing basic marketing tactics and strategies, product demonstration, and sales techniques.

*Source: Texas Career Check


If There Are Industries Selling Products, There Are Marketing Specialists In Demand !

 

Marketing Specialists are in demand across the board!


Pathway to Becoming a Market Research Analyst

Endorsement: Business & Industry

Most entry-level positions in market research analytics require a bachelor's degree in market research or a similar field of study. For top managerial and research positions, a master's degree in marketing research, statistics, or business administration (MBA) may be required. Researchers have a variety of different backgrounds from statistics and computer science to business administration and communications. 

While certification for market research analysts is voluntary, one may show their competency and experience through the Professional Researcher Certification (PRC) supported by the Insights Association by taking an exam after three years of working professionally in market research.


Useful Tech to get Ahead

  • Business Intelligence Software: Tableau or IBM Cognos
  • Database Query/Management Software: WorldAPP or Microsoft Access
  • Sales/Marketing Software: Google AdWords, Marketo Marketing Automation
  • Enterprise Resource Planning (ERP) Software: Microsoft Dynamics, NetSuite ERP, Oracle PeopleSoft
  • Microsoft Office Suite: Microsoft Word, Microsoft PowerPoint, Microsoft Excel

Market Research Programs in the Gulf Coast Region

Universities:

Major Employers in the Region

Related Occupations: Marketing Managers, Compensation, Benefits, and Job Analysis Specialists, Financial Analysts, Survey Researchers

 

If you have questions about our Industry/Occupation Profiles or are an organization in the Gulf Coast Region, please contact webmaster@wrksolutions.com.

*Includes the following counties: Austin, Brazoria, Chambers, Colorado, Fort Bend, Galveston, Harris, Liberty, Matagorda, Montgomery, Walker, Waller, and Wharton.

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