- Workforce Solutions Scholarships
- WorkInTexas.com Job Matching
- UpSkill Houston
- Texas Career Check
- My Next Move
- Alvin Community College
- Blinn College
- Brazosport College
- College of the Mainland
- Galveston College
- Houston Community College
- Lee College
- Lone Star College
- San Jacinto College
- Wharton County Junior College
Market Research Analysts & Marketing Specialists
The Trend is Your Friend
Market research analysts and marketing specialists fall right in between those with STEM mindsets and having a liberal arts approach, dealing with numbers and people. With a focus on gathering data to understand industry trends, marketing specialists translate data-findings into a format designed to aid in the making of business decisions. From their office, marketing specialists use all sources of information including focus groups, opinion polls, surveys, and sales figures to aid in developing a plan with the marketing team.
Below are the top three areas hiring marketing analysts and specialists in the Gulf Coast region, keeping in mind that this vocation provides skills, easily transferable between industries.
- Management & Technical Consulting Services
- Architectural & Engineering Services
- Computer Systems Design & Related Services
The Gulf Coast Region is expected to have a 32 percent increase in Market Research Analysts by 2024 with an estimated 300+ job openings annually.
An interest in math and understanding consumer habits can provide you with a median salary of nearly $70,000 per year!
Is this career right for you?*
These skills, interests, and knowledge areas are recommended for a career as a market research analyst. The numbers below describe the relative important of each knowledge/skill area to the occupation.
Arranging large amount of information into a cohesive pattern or order, and being able to find conclusions or answers to possible questions.
Giving full attention to others and what they are saying while also conveying your own ideas clearly and concisely in writing and aloud.
Sales & Marketing
Being able to sell or promote a product or service, including knowing basic marketing tactics and strategies, product demonstration, and sales techniques.
*Source: Texas Career Check
If There Are Industries Selling Products, There Are Marketing Specialists In Demand !
Pathway to Becoming a Market Research Analyst
Endorsement: Business & Industry
Most entry-level positions in market research analytics require a bachelor's degree in market research or a similar field of study. For top managerial and research positions, a master's degree in marketing research, statistics, or business administration (MBA) may be required. Researchers have a variety of different backgrounds from statistics and computer science to business administration and communications.
While certification for market research analysts is voluntary, one may show their competency and experience through the Professional Researcher Certification (PRC) supported by the Insights Association by taking an exam after three years of working professionally in market research.
Useful Tech to get Ahead
- Business Intelligence Software: Tableau or IBM Cognos
- Database Query/Management Software: WorldAPP or Microsoft Access
- Sales/Marketing Software: Google AdWords, Marketo Marketing Automation
- Enterprise Resource Planning (ERP) Software: Microsoft Dynamics, NetSuite ERP, Oracle PeopleSoft
- Microsoft Office Suite: Microsoft Word, Microsoft PowerPoint, Microsoft Excel
Market Research Programs in the Gulf Coast Region
- University of Houston
- Texas A&M University
- Prairie View A&M University
- Texas Southern University
- Houston Baptist University
- Lamar University
Major Employers in the Region
- BMC Software
- PricewaterhouseCoopers LLC
- Sbg Marketing
- Bohlke Consulting Group LLC
- Adhere Creative
- MAXamize Designs
- Darby Consulting
- SNC-Lavalin Constructors
Related Occupations: Marketing Managers, Compensation, Benefits, and Job Analysis Specialists, Financial Analysts, Survey Researchers
*Includes the following counties: Austin, Brazoria, Chambers, Colorado, Fort Bend, Galveston, Harris, Liberty, Matagorda, Montgomery, Walker, Waller, and Wharton.